It's a sports bra that uses the revolutionary technology of Flyknit, which Nike-USA wanted to launch into the market.
For this launch, we created this animation that features different scenarios for the product to interact with.
This kind of animation its called: Infinite zoom motion graphic, which consists in creating an infinite closeup of scenes to discover another new one inside. this way you start whit a scene and enter a new one when making a zoom in.
The challenge
This animation was made in just four weeks, record time for an animation of this kind.
The short amount of time was the challenge to defeat in this project because the launching of the product was brought forward two weeks.
ESP