The project was to create the plastic sleeves for the packaging of "La Costeña" ketchup. The client got the rights to use the characters or Peanuts for the branding.
These characters allow us to produce pieces that connect with the consumer naturally and also whit the team that created the piece.
When working with this kind of characters the design flows naturally, and it allows to create in an empathic and natural way. This shows in the final design of the sleeves.