ESP

OXXO

The brand launched different new services in their stores, between them was Frutiger (fresh fruits and vegetables) and delivery to your door.

 

Client:      FEMSA

Services:   Illustration

Category:Creativity

Inspiration

A character mascot was created, wich switch his wardrobe depending on the service he delivered.
This was the pilot campaign that lasted three months and was tested in Guadalajara, Jal.